Tag Archives: Marketing

The New Music Business Model: Imogen Heap

Great article here from Deepdive Marketing about how Imogen Heap basically built a career using social networking sites like Myspace, Flickr and more recently Twitter. There is some great inspiration here for how to best use these tools and some … Continue reading →

Posted on August 17, 2009 by Andy
Read This, Research | Tagged , , |

How best to spend £2000 on your career

If you just have £2000 to spend on your indie music career, how would you spend it? If I was an unsigned/indie artist and I had £2,000 to spend on my career, what would I spend it on? Some great … Continue reading →

Posted on August 10, 2009 by Andy
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When The Marketing Comes First

Seth Godin wrote a great little post recently on what comes first, marketing or the product. “Marketing is not the same as advertising. Advertising is a tiny slice of what marketing is today, and in fact, it’s pretty clear that … Continue reading →

Posted on March 1, 2009 by Andy
Ideas | Tagged , |