IndieLab » twitter http://www.indielab.com Innovative Promotion for Independent Music Thu, 03 May 2012 06:30:59 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Hootsuite – Twitter Tools for Musicians http://www.indielab.com/2010/06/13/hootsuite-twitter-tools-for-musicians/?utm_source=rss&utm_medium=rss&utm_campaign=hootsuite-twitter-tools-for-musicians http://www.indielab.com/2010/06/13/hootsuite-twitter-tools-for-musicians/#comments Sun, 13 Jun 2010 15:25:38 +0000 Andy http://indielab.co.uk/blog/?p=1432 Continue reading ]]> I recently saw Martin Atkins from Tour Smart speak at a conference and he was singing the praises of Hootsuite as a great tool for musicians who are using Twitter to market their music and keep in touch with their fans. Hootsuite not only allows you to do things like manage several different social network accounts at once (like Facebook, Linkedin, Twitter, ping.fm) but it also allows you to schedule tweets. This is amazingly useful when your touring for example and you want to keep up a dialogue about where your appearing each night but are unsure about being able to find the time or signal connection to do so. What’s more, it’s free!

Other programs and websites are beginning to offer similar services, my program of choice Tweetdeck seems to have added scheduling into the latest release along with support for MySpace status updates etc. Whichever program you use though it’s worth spending some time thinking about ways to use tools like these to keep the conversation going with your fans, even when your busy doing other things.

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Music Industry and Twitter – Great BuzzSonic Roundup http://www.indielab.com/2009/08/01/music-industry-and-twitter-great-buzzsonic-roundup/?utm_source=rss&utm_medium=rss&utm_campaign=music-industry-and-twitter-great-buzzsonic-roundup http://www.indielab.com/2009/08/01/music-industry-and-twitter-great-buzzsonic-roundup/#comments Sat, 01 Aug 2009 14:29:42 +0000 Andy http://indielab.co.uk/blog/?p=830 Continue reading ]]> Having just found the time to open up a Twitter account I’ve been doing a lot of reading about how best to use the site. By far the best article I found about using it for music marketing and promotion was this one from BuzzSonic. Enjoy!

Music Industry and Twitter, A Round Up – Buzzsonic.com.

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How an indie musician can make $19,000 in 10 hours using twitter http://www.indielab.com/2009/07/31/make_19k_twitter/?utm_source=rss&utm_medium=rss&utm_campaign=make_19k_twitter http://www.indielab.com/2009/07/31/make_19k_twitter/#comments Fri, 31 Jul 2009 12:38:46 +0000 Andy http://indielab.co.uk/blog/?p=811 Continue reading ]]> Great Blog from Amanda Palmer of the Dresdon Dolls via Music Business and Trend Mongering

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From: Amanda Palmer
Subject: twitter power, or @how an indie musician can make $19,000 in 10 hours using twitter”

this story has just been blowing people’s minds so i figures i should write it down.

1.
FRIDAY NIGHT LOSERS T-SHIRT, $11,000

about a month ago, i was at home on a friday night (loser that i often am when i’m not touring, i almost never go out) and was, of course, on my mac, shifting between emails, links and occasionally doing some dishes and packing for a trip the next day. just a usual friday-night-rock-star-multi-tasking extravaganza.

i twitter whenever i’m online, i love the way it gives me a direct line of communication with my fans and friends.

i had already seen the power of twitter while touring…using twitter i’d gathered crowds of sometimes 200 fans with a DAY’S notice to come out and meet me in public spaces (parks, mostly) where i would play ukulele, sign, hug, take pictures, eat cake, and generally hang out and connect. this was especially helpful in the cities where we’d been unable to book all-ages gigs and there were crushed teenagers who were really grateful to have a shot at connecting with me & the community of amanda/dolls fans.

i’d also been using twitter to organize ACTUAL last-minute gigs…i twittered a secret gig in LA one morning and about 350 folks showed up 5 hours later at a warehouse space….i played piano, filmed by current.tv, and then (different camera crew) did an interview with afterellen.com.
the important thing to undertsand here is that the fans were never part of the plan..,i basically just INVITED my fans to a press day, the press didnt’ plan it…i did.
i was going to be playing in an empty room and doing q&a with afterellen on a coach with only the camera watching.
it was like….why not tell people and do this in a warehouse instead of a hotel lobby or a blank studio? so i did.

it cost me almost nothing. the fans were psyched.

but back to the bigger, cooler story….

so there i am, alone on friday night and i make a joke on twitter (which goes out to whichever of my 30,000 followers are online):

“i hereby call THE LOSERS OF FRIDAY NIGHT ON THEIR COMPUTERS to ORDER, motherfucker.”
9:15 PM May 15th from web

one thing led to another, and the next thing you know there were thousands of us and we’d become the #1 topic trend on twitter.
zoe keating described it as a “virtual flash mob”.

the way twitter works (if you don’t have it) is that certain topics can include a hashtag (#) and if a gazillion people start making posts that include that hashtag, the topic will zoom up the charts of what people are currently discussing. it’s a cool feature.

so anyway, there we were, virtually hanging out on twitter on a friday night. very pleased with ourselves for being such a large group, and cracking jokes.

how do you “hang out” on the internet? well, we collectively came up with a list of things that the government should do for us (free government-issued sweatpants, pizza and ponies, no tax on coffee), AND created a t-shirt.
thank god my web guy sean was awake and being a loser with me on friday night because he throw up the webpage WHILE we were having our twitter party and people started ordering the shirts – that i designed in SHARPIE in realtime) and a slogan that someone suggested: “DON’T STAND UP FOR WHAT’S RIGHT, STAY IN FOR WHAT’S WRONG”. neil gaiman and wil wheaton joined our party. the fdnas felt super-special.

by the end of the night, we’d sold 200 shirts off the quickie site (paypal only) that sean had set up.
i blogged the whole story the next day and in total, in the matter of a few days, we sold over 400 shirts, for $25/ea.

we ended up grossing OVER $11,000 on the shirts.
my assistant beth had the shirts printed up ASAP and mailed them from her apartment.

total made on twitter in two hours = $11,000.
total made from my huge-ass ben-folds produced-major-label solo album this year = $0

2.
WEBCAST AUCTION, $6000

a few nights after that, i blogged and twittered, announcing a “webcast auction” from my apartment.
it went from 6 pm – 9 pm, my assitant beth sat at my side and kept her eyes on incoming bids and twitter feed.
while we hocked weird goods, i sang songs and answered questions from fans. we wore kimonos and drank wine. it was a blast.

people on twitter who were tuned in re-tweeted to other fans. the word spread that it was a fun place to be and watch.
we had, at peak, about 2000 people watching the webcast.

at the suggestion of a fan early in the webcastm anyone could, on demand, send us $20 via paypal and we would chew,
sign and mail them a postcard. we sold about 70, and we read all those names at the end of the webcast and thanked those
people for supporting us. here’s how the sales broke down:

all the items were signed by moi and hand-packed by beth and kayla._ the items and highest bidders were as follows:_ hilary, ukulele used on the european tour: $640 _jake, “guitar hero” plastic guitar controller used in album promo shoot: $250_ lary b, copy neo2 magazine, plus two post-war trade slap-bracelets & a crime-photo set: $230_ devi, glass dildo, with subtley-sordid backstory: $560 _liz b., “hipsters ruin everything” t-shirt, made by blake (get your very own here!!!!): $155.55_shannon m., my bill bryson book, a short history of neary everything: $280_ nikki, huge metal “the establishment” sign, used at rothbury festival for the circus tent i curated: $450 _j.r., purple velvet “A” dress used in the dresden dolls coin-operated boy video shoot: $400_ jessie & alan: who killed amanda palmer vinyl: $100_ nikki: wine bottle, auctioned BY REQUEST!!! $320 _shannon w., torn-to-shit vintage stockings used in the who killed amanda palmer/ michael pope video series: $200 _jodi,
school-note-book break-up letter, written to amanda from jonas woolverton in 7th grade (i still haven’t emailed him about that….): $250_ daryl, ANOTHER wine bottle, by request, that we had LYING AROUND: $320
and…………..
reto emailed, having barely missed the wine bottle, and asked us to send him “something funny” for $129.99. we sent a heath ledger statuette.

total made on twitter in 3 hours, including the postcards, was over $6000.
again, total made on my major-label solo album this year: $0

3.
TWITTER DONATION-ONLY GIG, $1800

a few days later, i twittered a guest-list only event in a recording studio in boston, to take place a week later.
the gig lasted about 5 hours, all told, with soundcheck and signing. i took mostly requests and we had a grand old time.
first come, first served. the first 200 people to ask got in, for free. i asked for donations and made about $2200 in cash.
i gave $400 back to the studio for the space and the help. we sold some weird merch. i think we should call it an even 2k.

total made at last-minute secret twitter gig, in about 5 hours = $2000
major-label record blah blah blah = $0

…..and for fun, and to thank my fans for being awesome, i’ve been doing some twitter perfomance art, including answering their questions by magic-markering my body until it’s covered, and displaying time-lapse make-up application advice….but that’s another story.

TOTAL MADE THIS MONTH USING TWITTER = $19,000
TOTAL MADE FROM 30,000 RECORD SALES = ABSOLUTELY NOTHING.

turn on, tune in, get dropped!!!!!

love,
amanda fucking palmer
http://www.amandapalmer.net
http://www.dresdendolls.com

p.s.
if you want to read the full blogs and see the pictures from the #LOFNOTC events, i blogged here:

1. the friday night that started it all:
http://blog.amandapalmer.net/post/111667948/twitter-the-beautiful-losers-lofnotc

2. the webcast and magic-marker/make-up mayhem:
http://blog.amandapalmer.net/post/127401792/wasnt-this-supposed-to-be-my-fucking-week-off

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Twitter Is What You Make It http://www.indielab.com/2009/02/14/twitter-is-what-you-make-it/?utm_source=rss&utm_medium=rss&utm_campaign=twitter-is-what-you-make-it http://www.indielab.com/2009/02/14/twitter-is-what-you-make-it/#comments Sat, 14 Feb 2009 10:00:55 +0000 Andy http://indielab.co.uk/blog/?p=362 Continue reading ]]> I blogged last week about Twitter with a link to various bands who are using it as a way of reaching and building a relationship with their fans. For those of you who have never “twittered” or think of the whole thing as just another internet craze then check out David Pogue’s article on the phenomena and his suggestions on how best to engage with it. 

State of the Art – Twitter Is What You Make It – NYTimes.com.

The site is still mainly used by the early adopters and the geeks of this world but if that just happens to also be your target audience (eg. young tech savvy students / young professionals) then as Pogue says ‘Don’t knock it till you’ve tried it!’

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Bands Who Twitter http://www.indielab.com/2009/02/04/bands-who-twitter/?utm_source=rss&utm_medium=rss&utm_campaign=bands-who-twitter http://www.indielab.com/2009/02/04/bands-who-twitter/#comments Wed, 04 Feb 2009 21:38:00 +0000 Andy http://indielab.co.uk/blog/?p=353 Continue reading ]]> Seems like everyone is talking about Twitter at the moment, even Chris Moyles on Radio 1 spent a good 20mins this morning talking about it with (of all people!) Andi Peters and Philip Schofield who are forging an army of followers between them. I think it’s safe to say that if Philip Schofield is announcing it to his GMTV audience then it’s safe to say it’s gone mainstream.

As a band, if your audience uses Twitter then it’s another great way to build that relationship with them and let them feel part of the story. Dropping exclusives and news via the service gives you a great way of keeping everyone up to date with the new recording project or the newest gig bookings.

Many bands already do it and helpfully CoEdMagazine has recently compiled a list of 406 of them including many of our favorite artists so if your desperate to know what My Brightest Diamond, Jack Penate or MuteMath are doing right this moment then click and find out.

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